Teaching and Learning the Creative Process Through the Use of New Media and Technology (for the make-up artist)

Abstract

The creative process for Make-up-artists is an integral part of their creative practice. Therefore, innovative pedagogical approaches should be adopted to nurture creativity and the creative process within this field of study.  Media and technology can play a significant role in facilitating the teaching of creativity if used in partnership with traditional teaching methods. This study supports current research into the field of creativity and the creative process whilst drawing attention to how social and cultural influences guide the learning and teaching of creativity.  To show this, this study takes a closer look at the teaching in make-up-artistry. This brings to light that ethics must be incorporated into the learning and teaching of the creative process. To acknowledge the existence of different viewpoints, I chose action research, ethnography and evaluation as design frames for research; selecting twenty-nine learners and twenty-nine stakeholders working across education and the creative industries in Scotland.